Market research tools and techniques can break through the noise of digital marketing.
General
Using market research to win new business
Posted on 1st September, 2017 in General
New business is the life-blood of any company, and as a small but perfectly formed market research agency, Turquoise is no exception. We love the work we do and the relationships we continue to build with our loyal client base. In fact, recently we’ve enjoyed conducting research for a whole host of new projects in utilities, skills, education and financial services and we’re often seen by clients as part of the fabric of the business.
Using market research to break through the noise
With an increasingly saturated digital landscape, it can be hard to break through the noise with a punchy clarity that is required in the modern-day marketing arena. As Turquoise attempts to establish itself online as a “highly experienced, cross-sector, full-service market research company”, we are up against the very same issues as you – the clients we help.
Our market research tools and techniques are called upon by firms who want to get their message heard by the right audience, through the best channels resulting in the highest engagement and conversion. We tackle this head-on with a range of market research approaches including:
- System DNA communication development
- Qualitative ad concept and marketing development
- Quantitative comms testing looking at message cut through, recall and impact
- Pre and post campaign studies
- Advertising awareness and tracking
- Game Changer used to analyse comments and reviews at scale
If you would like to know more about using market research to win new business, get in touch with Sam Riley, Turquoise Thinking 01271 337100 or email [email protected].