Blog & Insights

General

Detox your business to achieve your goals

As we enter the season of overconsumption, we also know this will soon follow with the consequent feelings of regret and requisite intent to put things right.  We also know full well that New Years’ resolutions rarely last, unless they are properly planned with sufficient focus placed on creating supporting structures to aid success.

At South West Growth Service, We also find that business owners also emerge from the seasonal miasma with the best intentions to put right those issues that have irritated them for so long, issues that, they perceive, have held them and their business back. Typically the most common New Year enquiries we receive are based on the following reactions:

• Our marketing isn’t working
• I want to expand but don’t know how
• We can’t get our orders out in time
• We can’t get the right staff
• I don’t know how long I want to do this
• I’ve invested my life into this business, I want to get some return

The clarity created by the seasonal break, can then lead to action – often frenetic activity based on the initial impulse – we see it all the time:  a new PR campaign, social media training, a new staff role, a new commitment to do more, less or different….

Whilst you could argue that something is better than nothing, often the chances of success are as good as my recent attempts to shed a few pounds, run a marathon and… well, you get the picture.  The only way to achieve sustained change is to have a more considered assessment, reviewing your and your businesses’ aims and understanding precisely why you are not being successful.  More often than not the answers are complex and fall across multiple areas – perhaps there has been a shift in the market resulting in your previously successful strategy now being ineffectual, maybe resulting in the wrong marketing and sales activity.  Rarely is there a one-dimensional solution.

At South West Growth Service, we have developed a “Business Detox” process that will enable you and your key staff to spend a day with some of the best consultants in the SW reviewing the business performance along a range of parameters:

• Business strategy.  How the current business is positioned in current market conditions for future growth and success.
• Sales and Marketing.  An opportunity to review how the business is building its brand and attracting new sales.
• Finance and funding. Understanding current fundamentals of how the business is performing, identifying critical success measures and potential funding options.
• Exit planning.  An initial discussion about exit plans and the key areas that the business needs to address to achieve a satisfactory exit.
• Operations and organisational development.  Understanding how the business processes are working and what skills may be needed to help the business succeed.

“Business detox” events are limited to only 6 businesses with a maximum of 3 staff per business.  Early bird prices have been reserved for the first 2 businesses to register.  The day is hosted at Devon Business & Education Centre and will last from 0900 to 1700.  Lunch is provided.

To find out more, please contact [email protected]

To book, please go to

https://www.dbec.co.uk/business?event=19#.WiqHnz8Yu-U.twitter